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Turn your personal brand into job offers in 120 days or less.

The job market has changed. And if your personal brand hasn’t, you’re getting passed over.

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Position. Get visible. Land what is next.

Position. Get visible. Land what is next.

A woman wearing a bright pink suit and high heels walks across a wide white and black striped crosswalk.

I help senior and executive professionals build the kind of personal brand that opens doors before the job is even posted.

About me

Your Personal Brand = Your Reputation, ON PURPOSE.

It’s not a logo.
It’s not a perfectly curated feed.
And it’s definitely not just for influencers.

It’s how people remember you, talk about you, and trust you before you even walk in the room.

It’s how a hiring manager knows you’re the right fit

It’s how your network thinks of you for the right opportunity

It’s how you own your story so someone else doesn’t tell it for you

Connects the Dots Between:

YOUR PERSONAL BRAND

  • Where you’ve been and where you’re headed

  • What you’ve done and what you want to do next

  • You and the opportunity that’s already in motion

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ABOUT ME

A woman with short, curly gray hair wearing a sleeveless pink checkered top, standing inside a room with a window and closed dark shutters behind her, smiling at the camera.

I’m Selena Stirlen, Career Pivot Strategist and Recruiting & HR Expert.

I’ve built hiring strategies at DocuSign and Lyft and interviewed thousands of senior and executive candidates. I know what makes someone stand out and what gets overlooked.

Now, I help experienced professionals turn their personal brand into job offers fast. Position with clarity. Build visibility. Land what’s next.

WHY WORK WITH ME

Because I’ve done it. Because I’ve hired for it.

And because I know how to tell a story that gets results. You do not need another template or surface-level edit. You need a strategy. A system. And a brand that works harder than your resume ever could.

I turn your personal brand into job offers.
Not someday. Now.

Book a call

The Game Has Changed. Has Your Brand?

You’ve done the work. Built the teams. Delivered results.
But the job search isn’t what it used to be—and neither is hiring.

Senior roles are often filled before they’re posted
Referrals and reputation matter more than applications
And if your story isn’t clear? You’re overlooked

If you’re getting interviews but not offers, hearing silence after applying, or wondering if your background is even landing— YOU ARE NOT ALONE.

The difference isn’t your qualifications.
It’s how you position your story.

YOUR PERSONAL BRAND IS THE NEW RESUME!

YOUR PERSONAL BRAND IS THE NEW RESUME!

PIVOTHER METHOD

Black and white icon of a target with an arrow hitting the bullseye.

POSITION

Position yourself for what’s next.

Transform your resume, LinkedIn, and brand strategy into a story that connects the dots in your experience—and positions you for the opportunities ahead.

Icon of a hand holding a smartphone with a rocket launching from the device, symbolizing launch or startup.

PROPEL

Ignite your market presence.

Take your job search from passive → powerful with a proven system designed to get you seen, heard, and hired—faster.

HOW WE CAN WORK TOGETHER

Every option here is direct access to me—whether through 1:1 coaching or a group program, you’ll get personalized strategy, accountability, and support designed to move your career forward.

Position

Build the resume, LinkedIn, and story that gets you noticed.


30-Day • 1:1 Engagement


Two 60-minute sessions + one 30-minute review

Story-backed resume + optimized LinkedIn

30 days of email + voicemail support

Best if you're ready to reposition your brand with clarity and power.

Book Now

$1497

Propel Membership

A live group coaching experience for professionals who want strategic support navigating every stage of the job search.

1:1 Onboarding Group coaching Community

Monthly live workshops

Monthly live Office Hours

The PivotHer Ecosystem: tools, templates, weekly support

WhatsApp community for momentum and visibility

Best if you're actively searching and want real-time guidance, structure, and community.

Book Now

$1297

Position + Propel Bundle

Save $297 when bundled

The best of both worlds: brand clarity and job search activation in one seamless program.

4-Month Program • 1:1 Engagement

Everything in Position (1:1 resume + LinkedIn brand strategy)

Everything in Propel Membership (Onboarding, Workshops, Office Hours, PivotHer Method Framework)

Perfect if you’re ready to go from polishing your brand to landing opportunities

MOST POPULAR

Bundle & save

$2497

NOT SURE WHICH PATH IS RIGHT FOR YOU?

Book a discovery call to explore your goals and determine the package that’s most aligned with your next step.

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TESTIMONIALS

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